Avantage Nutrition

  Presentation:

"... Avantage Nutrition, Nutrition research for health and wellness: Expertise - Training - Products development and design - Scientific validation of effects - Information and Publications - Area: France, Europe (55% international)."

  Issues:

"We have no sales force (4 scientists, 1 assistant director), however, it is nearly impossible to give a sales person with no scientific background the tools and vocabulary needed to promote our expertise. What we needed was a short but efficient training that would enable us to communicate the benefits of our expertise and sell it.

  Actions and results:

Significant improvement in the quality of our promotional materials. 100% success rate obtaining appointments.

Efficient talking points for our prospects (who systematically request a quote), renewed confidence, less "fear" about our rates, better strategy for approaching sales...

Mr. Louis CARA, Manager and Scientific Director. 2005