Training Schedule and Program
| Theme | Place | 2011 preliminary dates |
|---|---|---|
| CAP Success | Pavillon BELTRAM - Aix | by request |
| CAP Marketing | Pavillon BELTRAM - Aix | March 24th & 25th (to confirm) |
| CAP Sales | Pavillon BELTRAM - Aix | April 14th & 15th (to confirm) |
| CAP International | Pavillon BELTRAM - Aix | by request |
NB : training sessions can be held at your site by request.
CAP Success
For up and coming companies as well as companies being restructured
- Develop a better awareness of your market and company
- Thinking strategically
- Create or revise your product/service offer (marketing mix)
- Position your company as a leader in its industry
- Develop your company’s pricing strategies
- Implement enduring sales actions
- Sales fundamentals
- Internet: a place to promote and sell
Length: 5 non-consecutive days
CAP Marketing
Mainly geared to product managers launching new products and to market analysts
- Market analysis and identifying company positioning
- Analysis and strategic action plans
- Creating the product/service offer (marketing mix)
- Product/service attributes, communications strategy, and promotional mix
- Offer follow-up and improvement
Length: 2 days
CAP Sales
To better understand sales techniques and learn how to "love" selling
- Sales strategy basics
- Product/service offer in terms of client benefits
- Sales Action Plan (SAP)
- Prospecting and obtaining an appointment
- Sales interviews
- How to close the sale Length: 2 days
CAP International
- Creating a pro-forma offer
- Expense provisions
- Sales and settlement terms
- Calculating provisional margins
- Managing deadlines
- INternational COmmercial TERMS (Incoterms)
- Price validity
- Final pro-forma Length: 1 day
CAP Clients’ Training Department can schedule training sessions at other dates and places by request.
To find out more, please contact us.
